Bringing together mums for mums


Team Mum is a mighty collaboration of parenting brands, influencers, bloggers and companies. Together, we will create a support system for new mums living in a place where pregnancy and birth are unacceptably dangerous. 


Our pregnancy support groups in rural Kenya will teach mums vital health information and offer medical support. They will make women's pregnancies happier and safer, saving the lives of thousands of mums and babies.

Team Mum are on a mission - first, to assemble a mighty army of parents and second, to run the mother of all appeals in early 2019 to fund our pregnancy support groups. 

If you have a way of communicating with parents in the UK, please get in touch urgently to discuss how you can pledge to share our message and become a Team Mum Partner.  Email or call 07751768207 for a chat with Ami or Ellie.

What is a Team Mum Partner?

Around 120 brands, influencers and organisations have joined us as Team Mum Partners.

Partners range from huge online communities like Mumsnet and Hoop, mums with a following like Slummy Single Mummy and makers of beautiful parenting products, like Clary & Peg and Bonnie Mob


As a Team Mum Partner, you will...

  • Be invited to our exclusive Team Mum appeal launch party on 1st February
  • Share and/or create Team Mum Appeal messaging content during the appeal period of Feb-April, to help tell the world that pregnant women need health information and support
  • Provide with an email confirming your intention to support Team Mum, allowing us to apply to the UK Government for pregnancy support groups funding from the UK's international aid budget.
  • Be invited to attend our grand Team Mum parenting festival at the end of April, with speakers, panels and stalls populated by core members of Team Mum.
  • By taking part, you will help to fund brand new pregnancy support groups in rural Kenya. By funding these groups, we believe that we can save the lives of thousands of newborn babies.

Whether you're a retailer willing to include campaign leaflets in your online orders or a blogger looking for engaging stories to tell, will provide you with the content and resources that work for your networks and audiences. If you'd like to be involved in any of this, email us to request to join Team Mum now at

"As a senior midwife I know that, even with good support, access to online forums and free antenatal education, becoming a mother and having a tiny human rely on you is frightening to say the least.

"I can only imagine how terrifying and lonely it must be for any woman lacking support, preparation and education. Charities like are an absolute necessity if we are to facilitate change."

Marie Louise  •  Marie Louise Maternity  •  Team Mum Partner

Team Mum goals

Igembe, Meru is an area of Kenya where women in lack agency and status in their communities. Here, around 80% of new mothers do not attend all their antenatal sessions, less than half are attended at their birth by any kind of skilled birth attendant and only a quarter seek postnatal care. The roads are incredibly poor, making it hard for the local government to supply health workers and for mums to travel for health appointments. 

As well as health information and support being difficult to access and sporadic, this is a place where mums are facing particular challenges. Early marriage is normalised and 42% of pregnancies are to adolescent mothers. Early marriage means many mums have left school early and have low levels of health education and few social connections to offer support. 31% of adolescent girls in this area have been subjected to Female Genital Mutilation, which can lead to significant birth complications.


Mums in this area have told us that they feel isolated and alone, that they have noone to turn to. As any new mum will understand, they are frightened. They need support systems and they need information.


Together, Team Mum will fund and launch pregnancy support groups that will support 5700 pregnant women.

Our groups will provide a programme of training that will arm these vulnerable new mums with the information they need to keep their babies healthy and strong, through pregnancy and in those vital early months. By empowering these women, can save more babies in a country where one in 26 die before their first birthday.

"He just wakes up suddenly at night and gets startled during the day. I don't know why he struggles to breathe. I have to be very careful with him. I wish someone told me what to do.”

- Laura, Team Mum Contributor, told us about her pregnancy experience to support and inform Team Mum. She told us that what she needs most is advice and support. 

Team Mum Partners


How to join Team Mum

Pledge your support today!
Just email Ami at, or give her a call in the office on 07751768207.

We'll add your logo and link to this page, and invite you to our dedicated Facebook group – where we'll share updates and ask for your advice and feedback on the campaign and events we're planning for 2019.

Spread the word! Please share this page, and ask all the bloggers, sellers and parenting gurus you know to get in touch and join Team Mum. Help us build a mighty army of parents, ready for the appeal to kick off in 2019.

What would you say to a new mum?

We asked some of the mums in Meru and Nairobi what information could have made their pregnancy happier and safer.


Donnata was married when she was 19 and pregnant with her first baby at 20. During her first pregnancy she felt completely unprepared, she was shy and feared talking to others, and she was not told at her prenatal clinics what she would need to buy or prepare. When she went into labour she didn't recognise it, and just thought it was general pain.

With her second pregnancy she felt more prepared and took herself to the hospital. However, her husband left her when she was two months pregnant with her second child. She was stressed and short of money, but she continued working as a hairdresser to make ends meet.
Some days Donnata describes waiting from morning until evening to see a doctor when she was pregnant, only to be sent home and told to return another day.

When asked what advice she would pass on, Donnata said "Finish school! I dropped out and got married. Do not rush to get married, without education someone will look down on you."


Jacinta was 21 when she became pregnant. Her boyfriend wanted her to have an abortion, but Jacinta didn't want to - she says she didn't want to give up, and felt ready to take care of the baby. Her boyfriend promised to support her, but he didn't. She did receive some support from her parents, even though they were shocked by the pregnancy.
Jacinta's baby girl, Precious, was delivered in a public hospital, after Jacinta arrived at her ante-natal appointment in labour.

Looking after Precious alone has been difficult as Jacinta can't work and take care of the baby. However, joining a women's support group has helped enormously. Jacinta told us that being part of a group has given her a chance to be independent and strong - and made her feel like she is not alone. She said: "I would tell other women going through the same to love themselves. Don't think men are above you, be strong, be independent."

Evelyn (left) and Mercy, with baby Brighton

Evelyn's last pregnancy, six years ago, ended in tragedy. At eight months pregnant she had an accident at home and started bleeding. She was taken to hospital, where she says nurses were slow to respond but eventually said she was OK and left her to be looked after by medical students. However, when Evelyn came to give birth the doctors found she had lost too much blood, and water from her womb. Evelyn says that she had lost so much blood that the doctors could not locate her veins. She fell asleep in the hospital and later woke to be told that her baby had died.

Later Evelyn had to return to hospital to treat blood clotting in her legs, she has wounds in her legs that are still not completely healed. This has forced her to quit her job, which has hit her family hard.

Seven months ago, Evelyn's teenage daughter Mercy gave birth to baby Brighton, making Evelyn a grandmother. Mercy found the pregnancy difficult and motherhood stressful, with no support from the baby's father. Evelyn knew how important it was to support Mercy fiercely. We asked Evelyn what advice she would pass on, as a mum and grandmother. She said "If you have a problem during pregnancy, see a doctor every time. When doctors were on strike, I had to see a Traditional Birth Attendant as I could not afford a private doctor. If you have a teenage daughter who is pregnant, stand by her, or else she will loose hope." Mercy told us that she thought a support group would be a big help to teenage mums like herself. She added, "I would like my child to get educated and to get a good job."


Doris has a seven month old baby, and seldom receives any support from the father.
Doris found that her treatment during pregnancy was heavily disrupted by nursing strikes. She was forced to go to a private hospital where there were extremely high charges for antenatal care services.

Doris told us that she didn't receive any information on breastfeeding or safe sleeping during her pregnancy, and describes sharing a bed with her baby and her sibling.


What information would you share to make mums and babies safer?
Let's create new support structures for strugging new mums in Kenya.

Please join Team Mum in solidarity with these awesome Kenyan mums.

Ask Amanjit

To join team mum, please contact Ami as soon as you can.

07751 768207