Privacy Policy

This policy outlines how and why uses your personal information. The notice applies to International Ltd and all of its subsidiaries in the UK and Kenya. We want to be completely transparent about how we collect and use your data and why we do so, and we promise to respect any personal information which is under our control. 

If you have any further questions or want to get in touch with us about changing your data, don’t hesitate to drop us an email at or call 07751768207.

Who we are

Vision: No mother, or her baby, should die from preventable causes. At we champion community-based healthcare solutions to make pregnancies and births safer.

Our Details:

  • is a registered charity and a company limited by guarantee, incorporated in England. 
  • Registered Office: 7 Unity Street, Bristol, BS1 5HH
  • Registered charity number: 1118528. 
  • Company registration number: 05818928
  • is also registered as a Private Limited Company in Kenya. Registration number: PVT-V7UY36Y
  • is registered with the Charity Commission and the Fundraising Regulator. 
How and why do we collect your data and under what legal basis do we hold your data?

At we collect information for a number of reasons, including:

  • To provide you with the communications for which you have signed up. 
  • If you have signed up to be a Charity Concierge volunteer or are a Ride Africa participant, we collect and store contact data so that we can provide you with important information regarding the event . We also store personal information such as accessibility requirements and next-of-kin details so that we can ensure you are safe throughout the event. 
  • We will never use your data for purposes beyond the one you have provided it to us for, such as marketing, unless you have asked us to do so. 
  • To protect’s customers, participants, volunteers and reputation, we may, in extreme cases, store your data to insure us against working with you in future. For example, if you commit to volunteering with us at a festival and fail to turn up with no notice or behave in a matter that is inappropriate, illegal or dangerous at the event, we will store your details to ensure we do not approve you to work as a Charity Concierge again.
  • We might use your records, in an aggregated and anonymous way, to check out how well a campaign or event went. (For example: How many people came to The Shindig this year, compared to last year? Which story on our website encouraged the most people to donate to our Team Mum projects?)
  • If you have opted to receive different newsletters and marketing, we might use the data we have to make sure the emails and messages we send are useful and relevant to you.
  • To process your donations, including tax processing e.g. Gift Aid.

Building profiles of supporters and potential supporters
We want to be as effective as possible in our fundraising, so we can continue to make pregnancies and births safer for women and children in Kenya and beyond.

To do this, we may use the data you’ve given us (donations you have made, newsletters you subscribe to) alongside publicly available information (e.g. LinkedIn etc) to build a profile of our supporters. This helps us target our fundraising campaigns and understand what you are interested in – be it events you might like to attend, or causes you might be interested in.  We may also use information we hold about our supporters and potential supporters to research their potential to be a significant donor and collect additional details relating to their employment and any philanthropic activity.

What information do we use?
We use data which has been provided directly to (from you) and combine this with information from publicly available sources such as charity websites and annual reviews, corporate websites, public social media accounts, the electoral register and Companies House in order to create a fuller understanding of someone’s interests. We only use reputable sources, where someone would expect their information may be read by the public. We avoid any data that we believe has not been lawfully or ethically obtained, and we do not use information sources which have not been made public.

We’re committed to putting you in control of your data and if you would like to opt out of this policy please let us know – email or call us on 07751 768207.

Like many other charities, we carry out research in order to identify and engage with people who have an interest in and what we do, and who could potentially make significant impact through a substantial donation. Researching potential high value donors enables us to focus our fundraising resources and means we can tailor our asks, invites and updates to match with your areas of interest.

Identifying potential high value donors
We identify potential high value donors by:

  • Carrying out research on donors who have given £1,000 or more to us.
  • Asking our existing high value donors to give again.
  • Inviting potential high value donors to attend  supporter events as a way of engaging with us. We also identify potential new donors by researching event attendees who were previously unknown to us.
  • Researching people who have not given to us in the past but who we believe may have a connection to and our work, and have the capacity to give at a high level.
  • Asking our donors and influencers to open up their networks to us.
  • Asking our donors and influencers to introduce us to potential donors we have identified through our research and that they have a link to.

Our initial research is undocumented and involves some basic checks looking at publicly available information, e.g. using Google, a public LinkedIn profile and Rightmove. If our initial research is promising, we may add some of the publicly available details to our supporter database (E.g. the company you work for). if you would like to opt out of this policy please let us know – email or call us on 07751 768207

The law on data protection sets out a number of reasons that permits us to collect and process your personal data:

  • Legitimate Interest: The majority of our data falls under legitimate interest. We believe that all supporters fall under this category to continue receiving updates on how their money is being spent to support life-saving and life-changing projects for mums and babies. This legal basis means we only use your data in ways you would reasonably expect and which have a minimal privacy impact. We hold your data in order to support you, and only hold a minimal amount of data, so the privacy impact is minimal. You can opt out of this at any time by contacting us using the details above. 
  • Consent: Lastly, we will sometimes hold your data with your specific consent. For example, we will have this when you have signed up to receive a newsletter from us.
  • Legal Basis: for example HMRC requires us to collect information regarding Gift Aid.
Where did we get your data? does not use any third party sources of personal data. All the data we hold is collected by us personally and directly – when people voluntarily submit their information to for various different purposes. If we’ve got your data, it’s because at some point you filled in a form and gave it to us. This could be for one of the following:

  • You’ve signed up to a Newsletter
  • You’ve donated to This could be a one off donation, direct debit, or purchased something through our shop.
  • You take part in one of our events (Charity Concierge, Shindig, Ride Africa, Remarkable Tours.)
  • You engage with us on social media
  • You have given JustGiving permission for us to see your data when you create a fundraising page
  • We have identified you as a high value donor based on the detail above
What data do we hold?
  • If you interact with our charity, we record data about you in a database. This data might include details such as your name, email, phone number, address. 
  • It will also include info about ways you’ve interacted or worked with For example, if you were a Charity Concierge volunteer for us, your record would have a note that says “Charity Concierge Volunteer, Latitude, 2015”.
  • If you donate to us, we’ll also keep a record of when you donated, how much and why.
  • Certain types of personal information are in a special category under data protection laws, as they are considered to be more sensitive. Examples of this include health, race, political views, sexuality. We only collect this type of information about our supporters when there is a clear reason for us to do so. For example, we ask for health information and accessibility requirements from our Charity Concierge volunteers and Ride Africa cyclists. This is to ensure we can provide the appropriate support and a safe environment for supporters.  
How long will we keep your data for?

We aim to hold your data for as long as is necessary unless otherwise instructed. We will hold all financial records related to Gift Aid for at least 7 years to comply with the HMRC. Unless you tell us otherwise, we will hold basic information about you and your relationship with for 50 years. This is so we can refer back if you made donations 10 years apart to build the picture of your relationship with

Is my data secure?

Yes. pledge to take all appropriate technical and organisational measures against unauthorised or unlawful processing of your personal data. We also do all we can to protect personal data against accidental loss, destruction or damage. We use secure digital storage systems that are heavily password protected to ensure the safety of all data stored.

Who is it shared with?

  • staff and volunteers in the UK and Kenya have access to our secure database where necessary to do their jobs. All staff and volunteers receive data protection training (based on the 2018 General Data Protection Regulation), and adhere to our data protection policy. 
  • For transfers with anyone outside the EEA (for example, staff accessing in Kenya) – they sign a contract to adhere to GDPR rules, to ensure the highest standard of data protection.
  • Data may be accessible by contractors working on our database, who also adhere to our data protection policy & all relevant legislation.
  • will only share your data with third parties if this is clearly and expressly necessary because of the service you have asked up to provide. These instances are listed below.
    • If you apply to work at a festival as a Charity Concierge we will share your details with the festival organisers
    • If you make a donation on a fundraising page and request that we give the owner of the page access to your contact details in order to thank you, we will let them access your name and email address.
    • If you are taking part in Ride Africa we will share your relevant medical information with our qualified nurse on the support team, in strictest confidence (we’ll remind you of this when you provide the information to us).
Your rights and contacting us
  • You can request to see all information we hold about you, or for us to remove all of your personal data, at any time by contacting us via or 07751 768207. 
  • You have the right to object to processing if it causes unwarranted and substantial damage or distress, and we will stop any processing.
  • If at any point you want to stop receiving direct marketing (if you have opted in for this – we will not automatically send anything to you), just let us know and we’ll remove you from all lists.
  • You have the right to correct any incorrect data.
  • You also have the right to complain to the relevant supervisory authority, which in this case is the Information Commissioner’s Office (ICO).

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